Welcome to the Napkin Lab!


Some of the best ideas started out scribbled on the back of a napkin, so that’s where we are starting. There are two challenges that I am undertaking here: The Startup Challenge, and The Limitless Challenge.

The Startup Challenge is an experiment in rapid prototyping business ideas for validation of the idea while also experimenting with various industries and business models in a relatively short period of time. The goal isn’t necessarily to launch a fully operating business, it’s to try new business models and industries that are maybe outside of my comfort zone to open my mind to other ideas while learning what I like and don’t like. If some fully operational businesses come out of it as well- great!

For those who want to try it out at home or just follow along, here are the rules:

  • Every idea will be given 4-6 weeks from concept to completion.
  • No more than $100 will be spent on each idea.
  • At the end of the 4-6 weeks a decision must be made on whether the idea will be scrapped, shelved, or allowed to keep running.

What’s the point?

This is me!

To have fun while learning about different ideas and business models. So many people who want to become entrepreneurs never even get started because they are stuck in the analysis phase. The need to research just a little more, or perfect their idea just a little more, causes them to never even get started.

I know, I’ve been there.

So think of this as a little exercise in just getting sh*t started and moving in the right direction. The mantra for this game is: Imperfect Action > Perfect Inaction.

The second challenge is the Limitless Challenge, a personal goal to create the person and habits that I want to have in my life. Goals from language learning to mindfulness and exercise are all fair game. Check out the blog for the specific goals I have laid out for myself.

So let’s get started, shall we?

Follow along with our journey on the blog or join the mailing list (below) for a weekly update if you want to try out the challenge yourself.